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3 rules of thumb to create smart marketing for the smart grid
Posted by ErkSat 19 days ago in Energy
Although the utility industry has little consensus on best practices for speaking clearly and persuasively about the benefits of the smart grid, it's more important than ever for energy companies ... [Read More]
 
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Plug-ins, diesels and high MPG have staying power at NY Auto Show
Posted by ErkSat 32 days ago in Energy
The just-closed auto expo show how the cleaner car market is rapidly maturing, with more automakers building more innovative, more efficient vehicles -- and demand for those cars soaring. ... [Read More]
 
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How energy companies do (and don't) manage their water footprints
Posted by ErkSat 60 days ago in Energy
NGOs and companies in a wide range of industries have taken increasingly ambitious steps to manage their water footprints. Most oil and gas firms, however, have remained silent on the matter. ... [Read More]
 
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Geneva Motor Show: Smaller -- and greener -- is better
Posted by ErkSat 70 days ago in Energy
Green is growing deep roots in the auto industry, as this year's Geneva event waves fewer eco flags but shows big improvements in fuel efficiency and auto innovation. Even Porsche showcased a fuel... [Read More]
 
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Memo to the CEO: How to choose the right policy partners
Posted by ErkSat 77 days ago in Energy
The final lesson in our four-part series on navigating the intersection of policy and business explores how who you work with is as critical to policy successes as the platforms you advocate. ... [Read More]
 
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Memo to the CEO: A Marketing Plan to Move Your Policy Beyond Spin
Posted by ErkSat 84 days ago in Energy
Although you've built a policy team with deep business smarts and innovation savvy, you're still going to have the right marketing strategy to make an impact with policymakers.... [Read More]
 
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Memo to the CEO: Build a Balanced Team to Achieve Policy Successes
Posted by ErkSat 90 days ago in Energy
Having the right skills on your team to equally emphasize business smarts, innovation savvy and policy know-how is the key to navigating the intersection of policy and business.... [Read More]
 
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Memo to the CEO: 4 Strategies for the Intersection of Policy & Business
Posted by ErkSat 98 days ago in Energy
The first in a four-week series on navigating the policy world looks at how to approach policy as a means to revenue and growth, not just defense.... [Read More]
 
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The Crunchie Awards and The Best of 2011 Sustainable Tech
Posted by ErkSat 118 days ago in Energy
The nominees for this year's awards from TechCrunch notably include a number of sustainability-enabling tools and devices, but a number of promising innovations didn't make the cut. Here's... [Read More]
 
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Automakers Lead the Way to Sustainable Mobility in Detroit
Posted by ErkSat 123 days ago in Energy
The 2012 North American International Auto Show this year showcased not just a diverse portfolio of cars built for sustainable mobility, but also new ways of thinking about transportion and product de... [Read More]
 
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Will Melting Arctic Ice Provide a Silver Lining for Shipping's Emissions?
Posted by ErkSat 138 days ago in Energy
Climate change means we'll have access to Arctic shipping passages, but the emissions savings from reduced shipping distances can't offset the release of emissions from the melting of the Arct... [Read More]